Abstract
In the rich literature in Italy concerning ecomuseums, there has been a lack of
serious discussion on rhetorical and discursive spaces. Regarding the “three pillars” of the
ecomuseum indicated by De Varine (territory-community-patrimony), the essay suggests
that it is necessary to analyse the discursive and narrative component of ecomuseums in the
dual meaning of local storytelling and ecomuseum metanarrative. The case study examined
is that of the Casilino Ecomuseum in Rome, which precisely through the storytelling was
able to produce effective counter-narratives in defining a different ‘sense of place’.
Keywords: Ecomuseums, Storytelling, Ecomuseo Casilino.