Abstract
In Cocullo, new visions of the territory and renewing values of the local heritage
are manifested through the creation of a museum focusing on the ritual that has characterised the village for at least three centuries. Added to this is the intention to inscribe the ritual
of San Domenico Abate with snakes in a list of intangible cultural heritage safeguards. The
patrimonialisation process is the fruit of a 40-year alliance between the scientific community
of anthropologists and the local community. By lubricating the links with an ancient devotional network of Apennine villages that today gather around values of respect for the environment, the village hopes to gain an audience with regional, national and international politics.
Keywords: Cultural anthropology, ethnography, museum, heritage.